WARNING: ShapeScale’s BIG Secret Revealed

The time is right to reveal the big secret.

Guys, we need to talk…

We have been hiding something from you. But now, it is time to reveal the big secret:

We will be competing in the TechCrunch Hardware Battlefield at CES in Las Vegas!

Over the past month, we have been working tirelessly to prepare for the pre-launch, finalizing designs and the final prototype. Thankfully, our application struck a chord with TechCrunch and we have been invited to join the Startup Battlefield. It is very competitive, only a handful of companies get selected from over a thousand disruptive startups from all over the world. The hardest part was keeping our excitement a secret, and save the news for the day of our appearance on-stage.

The Startup Battlefield serves to showcase the most promising startups in the tech industry who will battle in front of a panel of industry experts for a $50,000 check. It is the world’s preeminent startup competition and it is taking place at CES – the world’s largest consumer electronics show. We are absolutely thrilled to be presenting ShapeScale to the best and brightest entrepreneurs and investors as well as prospective customers.


We will have six minutes to pitch to judges which will include Jenny Fielding (Techsters), Dan Gilbert (DVP, Cleveland Cavaliers Owner) and  Jonathon Triest (Ludlow Ventures). After that, there will be a six-minute live Q&A where we will tackle any questions. We have spent time with the TechCrunch staff to perfect our pitches and feel more than ready to reveal ShapeScale to the world.

We were selected to pitch to the judges on Thursday the 5th, at 2pm PST.

Watch the Unveil at:

Sands Expo Center

201 Sands Ave

Las Vegas, NV 89169

Can’t make it to Vegas? You can watch a live-demo at at 2pm PST. Make sure you tune in!

Are you at CES?

Come visit us at Eureka Park, Hall G, 51217.

And read more about our booth at CES and what to expect.

Also, be on the lookout for further updates throughout the day via our Twitter @shape_scale and our Facebook page.



Wiktoria Banda

Wiktoria is a content writer and illustrator at Shape.


  1. I’ve been watching ShapeScale’s progress for a long time. Seeing this video was great. I really like that they challenged you with important questions like security that I didn’t really consider until it was mentioned. Watching it in action on stage was very cool and did give me a better idea of how much space it is going to take up when in use. I love the direction this is going in and am very excited about ShapeScale.

  2. Great presentation guys. Amazing product. Too bad the board of judges were totally dumb. You are creating a monster within the fitness industry. Bravo!!

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