20 Minute Fitness Podcast

Why Yunha Kim Built Simple Habit The Spotify For Meditation

20 Minute Fitness Episode #62

This week on the 20 Minute Fitness podcast we’ve got Yunha Kim, a Duke University graduate and ex-Wall Street investment banker who’s already running her second startup success story. Yunha started meditation a couple of years ago and when she realized that there was a gap in the market, she decided to fill it. This lead to the born of Simple Habit, one of the most popular meditation and mindfulness apps that is used by millions of people around the globe.

Press play to learn about Simple Habit and to get an insight into the story of a real powerhouse woman in a leadership position!

Three Things You Will Learn

1) How Simple Habit Differs From Other Meditation Apps

Simple Habit doesn’t only stand out because it’s the youngest among the most popular meditation apps, but also because it introduces a whole new concept. Unlike its competitors that have a niche focus and mainly create content in-house, Simple Habit acts more like a market place. Tune in to understand how Simple Habit works and why Yunha likes to refer to is as the ‘Spotify for meditation’!

2) The Story Behind Simple Habit

Yunha started off as an investment banker on Wall Street. Then one day she quit her job and founded her own company hopping into a CEO position at a very young age. This obviously came with a lot of stress, so she decided to turn to meditation to reach a more balanced and happier state of mind. However, she felt like something was missing from the market… 

Listen on to hear all about Yunha’s “accidental” entrepreneurial journey and what led her to build Simple Habit!

3) Meditation Trends & Simple Habit’s Mission

Distractions, stress and difficult situations are things that people have to face day-by-day. But you don’t necessarily have to face them alone. Meditation provides a great solution to cope with these situations and the team behind Simple Habit wants to increasingly build on this idea. This is why one of the main goals for Simple Habit is to grow not just their content library, but also their content categories. 

Learn How Technology Can Help To Improve Your Sleep Quality

Press play to get a sneak peak into how Yunha envisions the future of both meditation and Simple Habit!

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Lilla Laczo

Lilla is a content writer and community manager at Shape.

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