Podcast

Why Allen Chen Built Fitbod The Smartest Strength Workout App

20 Minute Fitness Episode #56

This week we’re bringing you the second episode of our ‘Why I Built This’ mini-series on the 20 Minute Fitness Podcast. Having Allen Chen on the show, who is the Co-Founder & CEO of Fitbod, we talk about how Allen has built Fitbod with one of his college best friends, what Fitbod really is and how it works, and where the Fit-tech industry is heading. 

Listen on to learn about Allen’s journey from Wall Street to an office located at the back of a gym in downtown San Francisco and why he thinks Fitbod is at the forefront of innovation in the fitness world!

Three Things You Will Learn

1) How A Portfolio Optimization Strategist From Wall Street Built A Successful Workout App

Are you in finance, but want to make a career jump into health & fitness? It’s not impossible! Allen was actually going to build his career at a hedge fund on Wall Street but instead he decided to build a smart strength workout app, Fitbod. On this week’s episode you can learn interesting things about how he was able to utilize his skills from finance to create Fitbod

2) What Fitbod Is, How Its First Version Looked Like And How It Works Now

A precise AI-powered recommendation platform for strength training packed into a little IOS app is what Fitbod is today. However, it started off as a much more simple idea that Allen and his Co-Founder created to tackle the issues they were facing at the gym. 

Press play to hear how Fitbod worked when it first launched on the App Store and how it has improved ever since!

3) The Upcoming Trends In Fit-Tech

Going beyond Allen’s journey with Fitbod, we also take a look at the direction the fit-tech industry is headed. After we have learned to master the tracking of data, it’s time to process it and provide actionable recommendations to users. Tune in to learn more about Allen’s vision for health & fitness innovation and why he thinks Fitbod is at the forefront of it! 


THANK YOU TO OUR SPONSOR! 

 

This episode of 20 Minute Fitness is brought to you by Four Sigmatic! Four Sigmatic is a superfood company founded by a group of Finnish friends. It is based on their belief that health can be vastly improved through simple dietary tweaks. The easiest way to do this? Mushrooms, the most scientifically studied and proven superfood. Four Sigmatic wants to popularize medicinal mushrooms by incorporating them in their yummy products, like coffee, hot cocoa, and turmeric latte. 

For 15% off your entire Four Sigmatic purchase, visit www.foursigmatic.com/SHAPE15 or enter the discount code SHAPE15 at the check-out. 


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Full Transcript

00:01 Speaker 1: Hey and welcome back to ‘Why I Built This’, a mini-series on the 20 Minute Fitness Podcast. I’m Martin Kessler and on every episode here, I bring to you the mind behind an exciting start-up company that is really trying to make an impact, with their technology in health and fitness. On today’s episode, we’ve got a really great guy, who went from writing portfolio optimization strategies on Wall Street, to an office at the back of a gym in downtown San Francisco here, to build a personalized strengths workout app. Stay with us to find out how Allen Chen, the CEO and Co-Founder of Fitbod got into building his own company and you also find out how Fitbod actually makes your workouts smarter and why it’s so different from your average workout tracking app. But before we move on, I would like to thank our sponsor. ShapeScale’s our 3D body scanner scale and fitness tracker. You simply step on it and it digitize your body composition in photo-realistic 3D. Now available on pre-order on shapescale.com. Well, let’s get right into it and begin.

00:57 Speaker 2: Okay, yeah. So I grew up in San Francisco, born and raised, went to UCLA, did Computer Science and after that I went out to New York where I went into finance, did quantitative high frequency trading and I did that for about seven years total before I started Fitbod. And Fitbod was more of a side project that I wanted to work on and it kinda took off and so, definitely people wanted a similar thing and so we just kept working on it. I moved back to San Francisco…

01:26 S1: So, what’s Fitbod actually?

01:28 S2: Yeah. So Fitbod is, it’s a fitness app, right now it’s for iOS. And what it does is it tracks your workouts when you go to the gym, or you workout at home and it uses machine learning to combine your workout history, your gym profile and your personal preferences to gauge your next workout for you. So, tomorrow you just open the app and you know exactly what you need to do. You don’t have to plan ahead or guess what might be the best thing to do. You know you’re getting the best workout with the app.

01:55 S1: Awesome. So, let’s maybe take a step back. I’m kinda curious. You were mentioning, you started out at UCLA. Maybe you can walk me through it, like how it all came together, when you got started. First, how did you even meet your co-founder? I heard you met him at UCLA. So, kinda I’m curious, you know, like how you guys even got to know each other and…

02:14 S2: Yeah. So I met Jesse when we were freshmen at UCLA. We were actually in the same, we were frat brothers so we were in the same fraternity together. Second year, we both moved out of the dorms and we actually lived together as roommates. He was studying initially, Computer Science as well and he transitioned into Cognitive Science. So, without really knowing about it, we had very complementary skill sets, and I guess personalities. We were great friends since then. I moved out to New York, he came out to San Francisco. He went over to LinkedIn, where he was the lead designer over there, for about five years. And so when it came time to starting Fitbod, it was natural that we kind of got back together and started this. We had actually done a side project, another start-up beforehand, and that was kinda my first foray into tech.

02:54 S1: And at that time, you were both in New York? Or he was in San Francisco and you were in New York, or?

03:00 S2: Yeah, so. I was in New York and it was actually a project that I was working with a few other people back then and Jesse basically came on board as an advisor, and he really turned everything around for us and gave us a bit of hope that we might actually do well in this. So, I knew that he had a really strong skill set coming into it. As far as the start-up itself, we kinda did everything wrong. So, definitely kinda was my first step into tech and start-ups, but at the same time, I think it was that first step that allowed Jesse and I to launch into Fitbod and when we started Fitbod we kinda knew that this is exactly the team that we want to get started with.

03:29 S1: And how would you say you guys were complementing each other?

03:31 S2: Yeah, so Jesse is currently our designer and product lead and I am the more analytical guy, so I did our initial development, I did the machine learning. I currently do our analysis and things like that. So basically, two complementary aspects in terms of building a product and now that we’re stepping forward into you know, say like, marketing, Jesse would do a lot of the creatives and the language and I will actually do the data analysis on what campaigns are working and what’s not working, and actually put the product out there.

04:00 S1: Okay, so I’m just trying to put the pieces of the puzzle together. You guys tried this calendar app, it didn’t quite go where you want it to go, it didn’t go to the App Store and I guess you guys didn’t really get much funding for it but you had some early work relationship there and you guys discovered, “Okay, we are really a good team”. Right? Then how did you move from a calendar app, to Fitbod? I’m curious. Walk me to that moment, when you were like, “We have to come up with the app”. Because, I look on the App Store, there’s nothing like it out there.

04:26 S2: Yeah, so, I did all kinds of workouts, growing up and then into living in New York. The big thing about me was going into different places, I never knew exactly what to do. I kinda knew my way around the gym, but in terms of programming, either someone else told me what to do, you know, when I went to CrossFit or I kinda made it up as I went along. And there wasn’t any sort of structure that allowed me to, in real time, switch from CrossFit to a different gym, to working out on my own and even working out at home, or if I was on vacation working out a small apartment or a home hotel gym. So, this kinda allowed me to put everything all together. Allowed me to see, based on exercises done, the impact I had on different muscle groups. And when I went to any given gym the following day, I would know what muscle groups I need to engage, and then the next step beyond that would be to recommend the actual workout that I need to work on.

05:14 S1: And did you have any specific goals in mind that you wanted to achieve and that’s something you couldn’t find then, in terms of exercising, like having a program and so forth?

05:22 S2: In terms of fitness goals, I would say the app really was able to accommodate what I needed it to do. You know, following a fixed PDF workout plan would have also done the same thing. Following a fixed CrossFit plan would’ve done the same thing. But this allowed me to not have to plan ahead, not have to think about it and really just in real time, organise exactly what I want to do. And so that’s what it really did for me.

05:42 S1: And so the idea was really to create a plan for you. Like, I walk to the gym, I’m like, I have no clue what I should do, but I kinda know I wanna let’s say get bigger shoulders, right? What should I do? That was the idea?

05:54 S2: Yeah, so. The original plan was actually just to say, okay, if I did a heavy leg day yesterday, I don’t wanna do another leg day today, I wanna do either chest or back or shoulders like you said. And so, it was really just to keep track of what I did and what to do next. And the interesting thing was when we sent this out to our beta testers, they were like, “You know so much about my body composition and my workout history. Why don’t you recommend what I should do next?” And so, that ‘recommend a workout routine,’ actually came about after we released the initial product.

06:21 S1: Oh, so what was the like the initial product? Let’s take a step back again and like. Let’s go to that moment in time when you guys didn’t even have an app yet, how did you even go about it? And when was that actually? That was in 2015, or 2014?

06:34 S2: Yeah, so that was early 2015.

06:36 S1: And in that moment, you guys were still separated or you were in the same location at that time? How did that look?

06:42 S2: I had just left my job in New York I was still outta New York, and I was actually planning on going to a different job in finance in New York. And this was just a product we put together in my time between jobs and that product actually was very simple. I put together a prototype. It was basically, a image of a body and as I entered exercises, it would tell me which parts of my body, which muscle groups were sore and which were more recovered.

07:03 S2: And when I showed it to Jesse he took it and he of course made it really nice and really close to what you see in the app store today and we were able to build that out and built that out, put it in the app store, gave it to our beta testers. And I think this is something that really resonated with people. I think people really either thought it might have existed already and just kind of expected it or found that it was really exactly what they were looking for. And so right away we were able to get downloads. People found value from the product and really just started to spread through word of mouth and organically.

07:29 S1: So that was like your beta at that point, like your MVP?

07:32 S2: Yeah, yeah, exactly. We went to the app store I think September 2015, and that was our first version. Now, we basically iterated off of that.

07:37 S1: Wow, and how did people even find about it at that time?

07:40 S2: Through the app store. Yeah, so through SEO. We ranked for the right key words, it was a well design product so our app store screenshots were good, and as they downloaded it and they found out the value that it actually provided they were telling their friends about it.

07:53 S1: And at what point did you move from New York to San Francisco?

07:57 S2: So, yeah, I was actually back and forth for a little bit. I wasn’t sure if I was gonna continue this for the longer term or going to go the finance route and go over to… I was gonna join a hedge fund. And so I was back and forth a bit, and at some point I moved back completely and Jesse and I got our office in the back of a gym. And so we were there for about a year. We worked on a product. We tested out the product in the gym, and we just continued to iterate as a two person team.

08:22 S1: That’s awesome. So how come you made this tremendous shift? You were there in New York working on Wall Street on automated quantitative strategies, and now you’re working on this fitness app, Fitbod. How did you make that transition, what motivated you?

08:35 S2: Yeah, so building the fitness app was definitely something that I wanted to do personally. Building the logic behind the exercise and workouts actually wasn’t that different than what I was doing in finance. Whereas in finance, I was writing code for trading algorithms and writing the logic to really put together portfolios of stocks to maximize expected return and minimize portfolio risk. It’s a different subject matter, but in terms of actually writing intelligent logic, writing algorithms, selecting different exercises of a work out, maximizing the utility of each exercise that you perform to get a great workout, it’s actually not all that different in terms of programming and algorithms and writing logic in the code. And so it’s just on one side we’re modeling stocks on the stock market, on the other side we’re modeling workouts and fitness…

09:18 S1: Yeah. That’s actually super interesting, because you make a really, really good point there of how Fitbod is different from other workout apps. You guys really use data, use machine learning to optimize your workout. Maybe you can talk a bit more about that.

09:30 S2: Yeah, yeah, exactly. So that’s what we do. And I think that’s what’s really interesting about us is that we really take your data, your workout history and today the 30 million exercises that we have logged in our database we process that data and we’re able to use data to drive a better workout for you.

09:45 S1: How does that look in real life? Let’s say I’m your average Joe, I just signed up with your app and I go to the gym, I start working out, I just do like an overall workout, I just wanna gain muscle. How does the app help improve my workout over time?

09:58 S2: Yeah, so as you go through the initial onboarding, we’ll ask you a few questions about what your body composition is, what your goals are, and what you’re trying to get to, and based on what we know we’ll offer you a really basic workout routine, kinda just work out routine that you’re able to perform at the gym. We ask you to enter your capability, and as you enter more workouts, the algo starts to learn your capability, it starts to learn your tendencies, it starts to learn what exercises you might like, and what exercises you should try. And it starts to allow you to have a program that is built off of what you performed in the past. It’ll offer you recommendations. If you perform more than recommended or less than recommended, it’ll make adjustments. If you add or remove any exercises, it’ll make adjustments. If you have any tendencies that the algo basically presented for you for customizing your workout, it’ll adjust to that and offer you a better workout going forward.

10:47 S1: And how do you know whether a workout is working for me?

10:50 S2: At this point I would say qualitatively we have a ton of our users that email us, post about us, and tell us all the time that they’re seeing great results with our product. Some of them have been with us for two and a half years or more. And so definitely, we know people are seeing a ton of results with us. They’re achieving their fitness goals and that’s really amazing for us to see from our users. Part of data analysis is to really dig into our database and that’s one of the things that we really wanna do, is actually analyze all this data to see what actually is driving fitness for it and actually coming to conclusions with that.

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12:51 S1: Okay, so you brought basically what you learned kind of like doing your previous job on Wall Street and he brought that approach, actually, to fitness. That’s super, super interesting. Now, how did you actually get into fitness in the first place?

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13:02 S2: Yeah, so I guess going back all the way to when I was a kid I was always really into sports, played sports in high school, and always had the pre-season training, so I was always into fitness. Went to college, I played rugby there and of course I had the pre-season rugby training. Post-college I just continued to… I played rugby for another two years and then after that I went into Olympic lifting for a while, went into cross-fit, worked out on my own. And so I was always working out and it was definitely always a big part of my life. I just didn’t realize it was gonna be my career or my job. So that definitely turned out really nice for me.

13:31 S1: You never know. And then how does Jesse fit into all of this? Was he with you on the football team at UCLA? Or how did that look?

13:38 S2: No, so Jesse… So, I played rugby, first of all.

13:40 S1: Oh sorry, my bad. No offense.

13:42 S2: Football would have been nice. But yeah, no, Jesse was a good friend of mine. He’s I would say maybe a more casual lifter and whereas I was in the gym all the time. Jesse would actually go to the gym casually and just want to stay in shape. And so, definitely what we found was what we built resonated for me and also with the casual lifter like Jesse. So definitely benefited both of us and we both have really been using our product, pretty much solely using our product for the past three years. So definitely really good. His product science and his design mind is I think second to none, so he’s allowed us to really build a really amazing product for our users and for them to actually dive in to really understand the value of that advise.

14:20 S1: Okay, and how long have you been on and off? For three years you were saying?

14:23 S2: Yeah, three years. We’ve been in the app store for just over three years now.

14:26 S1: And how do you guys keep running? Do you raise money? Are you just running some profit from the monetization of the app? Or how does it work for you?

14:34 S2: Yeah, so since we started charging we went to a freemium model think May 2016, and we were featured by the app store and so as a two-person team, we were actually profitable and so we were able to grow profitably month over month until today. We’ve been able to…

14:49 S1: Wow, that’s amazing.

14:50 S2: Grow our team, we’re still profitable, and we’re still just growing on our own. We did raise a small seed round and that was back in December and that allowed us to really have a buffer in the bank and confidence that as we continue to move forward and build the product that we’ll have confidence going forward. And our investors have been great partners for us as well. So, definitely it was a good thing for us and allowed to continue to scale.

15:10 S1: So how is the current stack in terms of the business model? So you have a free app. I can use it to get some workouts plan for me and lock them I suppose? And what’s like the premium model? What do I get from there? How much does it cost?

15:22 S2: Yeah, it’s a good question. So actually, as of last year, we transitioned into a paymium model. And so users were able to download the app, get a few free workouts to see how they like the app, and if they do enjoy it then we ask them to pay for a subscription.

15:33 S1: So how long can I use it then for free? It’s a limited time? It’s like a trial? Or how does that look?

15:39 S2: It’s currently for three workouts.

15:40 S1: Okay, okay, that’s awesome. It’s a good idea, if it’s like for you or not. And how did you feel like? Did you feel confident when you launched the app and you were improving it? ‘Cause there are definitely a lot of the workout apps out there, like Strong for instance is like one of the bigger ones, I guess. But they take a bit of a different approach. They don’t really create a plan for you per se. So did you ever feel like any push back, any struggle, like getting your app off the ground?

16:05 S2: Yeah, so we of course know there’s a million different fitness apps out there and for us, I guess we didn’t have that concern starting off ’cause we knew we were building something that we wanted. And as we continue to grow we realize that this is something that many, many other people wanted as well. And so, our focus wasn’t so much what other people were doing, but what our users wanted and how to build a better part of our users. And I think what we’re seeing today is that there’s different kind of angles that different fitness apps try to attack, whether it’s try to provide motivation or try to provide social or make an easy bodyweight workout. And for us, building on top of data, learning from data, and providing actual insights from data is something that I think really resonates with our users and they’re finding results, they’re continuing to stay motivated and continue to work out. And as they get great workouts, then we see more and more users.

16:53 S2: So definitely a platform that we’re building our business off of and I think definitely a lot more opportunity to come including opportunities to partner with ShapeScale to really and just third-party data, whether it’s your body composition, or your sleep data, or you diet nutrition data to really drive a better workout. We think that there’s a lot of opportunity to really continue to improve our workout recommendation by analyzing more and larger dataset.

17:16 S1: And now, who would you say is like your main user group right now? You were talking about the casual market? But is it maybe also for somebody that is consistently trying to improve their workout and have specific goals in mind?

17:28 S2: Yeah, yeah, so two main cohorts for us, one are the people who have worked out for a long time, know what they’re doing, and just don’t wanna think about planning for the gym. And so they find the app and find that the app recommends great workouts, so they continue to use the product. And the second cohort are the people who are self-motivated, but noodle working out, so maybe they just joined a gym or they purchase a piece of equipment and they realize that they didn’t really know what they were doing, and so they go on Google they search the app store, and expect something like this to really exist, and when they find us, they go, “Wow, this is exactly what I was looking for.” And we really help guide their fitness journey from step one to really changing their lives. So we’ve got many of those users as well and it’s pretty amazing to see.

18:08 S1: Would you say you’re almost like replacing a personal trainer with what you’re doing?

18:12 S2: No, no, I would say a personal trainer does… There’s so many things out there that we are not going to try to take over from a personal trainer. So they’re always gonna have a really strong business, they’re always gonna find the people that they’re gonna work in a very personal way with. What I will say is that we could actually benefit personal trainers and we can partner with personal trainers to really allow them to communicate with their client base and also for them to help their programming for each other clients better in terms of keeping track of that. So definitely see an opportunity to actually work with trainers, as opposed to…

18:43 S1: Is that something you’re already doing? Do you have some sort of management for them? Because obviously they have a roaster of clients that it would work with and have different programs.

18:51 S2: Yeah, so at the moment no, but definitely we see an opportunity where we can work really closely with personal trainers.

18:56 S1: Awesome, so where do you see yourself going like over the next couple of years? What’s the roadmap? What’s the big picture for FitBod?

19:02 S2: Yeah, yeah. Great, great question. So, of course, I think doing what we’re doing, there’s a large audience that we haven’t reached at. So, definitely wanna continue to reach more people through just the iOS app, we’re gonna build an Android app coming out soon.

19:14 S1: Yeah, I was waiting for that. I just got the Google Pixel 3, and I wanted to try and use Fitbod, but I can only use it on my iPhone SE right now.

19:23 S2: Yeah, yeah, exactly. I mean, we really want to stay focused on building the best product we could before…

19:27 S1: For sure, for sure.

19:28 S2: Explaining it on and point it over. So definitely, I think right now, we’re in a really good place, and so we’ll be able to be building that Android product soon. Also, go international, so there’s a large audience internationally as well. And then beyond that, I think I’ve touched upon it a bit. There’s so much that we can do in terms of ingesting data or tracking data and really processing that data to drive actual insights that we can always find ways to improve our work or our recommendation, and then we can find ways to recommend things to improve your life holistically through health and wellness as well. So things that you should be eating in terms of how you wanna make fitness gains through diet and nutrition, things that you should be doing for recovery, or other things like that that we can actually recommend.

20:05 S1: Yeah, that’s kind of like what I’ve always been wondering. I mean, they have been like a lot of fitness and health apps that people have been using throughout the last couple of years like Fitbit for instance, or Apple Health, or for nutrition tracking MyFitnessPal. But at the end of it, those apps are still kind of dumb, right? I mean, they’re good at tracking, but they’re not really getting me a whole lot of insights, and it’s the same actually for sleep like there’s a bazillion of different sleep trackers out there, but very few actually tell me of how I can actually improve my sleep, or my workout, or my nutrition which is kind of frustrating. I wanna like, “What are your thoughts are on that?” Why are we not seeing more on that?

20:39 S2: I mean, I think that was kind of phase one in terms of fitness technology is having a smart way to track it and replacing that pen and paper. But I think going forward, you’re gonna see a lot more of processing this data, driving actionable insights and recommendations for what you should do and leading changes in behavior to lead healthier lives. And so I think that’s definitely where we’re headed. I’m happy that Fitbod is at the forefront of that, and we’re gonna continue to work hard to drive innovation in the space. As for it, where we are, the algo with us is always iterating as well. We’re not… We’re not done with what we’re doing today.

21:13 S2: If you think about it, right now, we can recommend cardio, but we recommend a simple 10-minute run or a 50-minute elliptical. We can start to recommend interval training for you in your cardio workouts to allow you to actually get better with different training. We could improve our algorithm in terms of, right now, we offer supersets. We can allow you to sort of cater and adjust circuit training as you would like for your workout. So there’s a lot more improvements that we’re gonna be working on for the algo, and I think that’s never gonna be a finished or a completed product. We’re always gonna continue to improve on it, try to make it better, listen to our users and continue to iterate on how we’re making our recommendation.

21:48 S1: What are your thoughts on the whole trend that we’re seeing right now with on-demand fitness apps like, I mean, ClassPass that came out. It was ClassPass Live. Then we’re seeing Peloton and that came out. It was like a dedicated app just for now. HIIT workouts for one, but also other group exercises, and also there have been coaching apps now like Aaptiv where we get audio advice on running or different types of exercise like… Is that a direction that you guys think you could be going? Or what are your thoughts in general on that?

22:17 S2: Yeah, I mean, I think it’s great. I think the entire fitness ecosystem is getting a lot stronger, and I think us as a whole, the US or in general, the world as a whole is getting more and more healthy and each individual is finding what works best for them, and we have a lot of people that find that what we provide works best for them, and that when they open our app, day one and day 100, our workout is completely different. It’s completely catered towards them, it understands the individual better, and it progresses them forward, so that they’re making progress. And I think that’s kind of what’s really interesting about what we provide. But I think as a whole, I think all these different products out there provide great value, and I think it is pretty awesome to see.

22:51 S1: It seems like that’s kinda like the direction that we’re going through to have something that’s really catered to me, to my own needs, to my time schedule that really works around me, and not that gives me like a plan that I have to work around with to make it work. It seems really like we’re getting to that point where everything gets personalized.

23:09 S2: Yeah, yeah. And that follows our principles of a balanced variation and individualization. And with that, you mentioned if you have 10 minutes today to workout and 30 minutes tomorrow, or an hour tomorrow to workout, you can have a great workout that fits seamlessly within your workout program or routine to continue to move forward. If you happen to be at a hotel one day, you just change the equipment, and you get a great workout that you can perform at that gym. And so it’s really easy to keep going with your fitness journey as opposed to saying, “Oh, I’m on vacation,” or, “Today I’m not home, and I have no equipment, I’m not sure what do anymore.”

23:41 S1: Right, right, right. Yeah, I wanna kinda conclude our interview with like a quick-fire round, so I’m just gonna throw out a few questions or statements, and now I just want you to give me an almost immediate answer within 30 seconds. Let’s not dive too deep into those topics just to give me some… Give to the listeners some quick ideas about what do you think about them. So I wanna start out like what did you even have for breakfast today?

24:04 S2: I had some oatmeal and two hard boiled eggs and a banana.

24:07 S1: And what health and fitness apps do you currently have installed on your iPhone?

24:11 S2: Well, I have all the apps, but the one I use is Fitbod.

[laughter]

24:14 S1: Anything else that you would consider essential to your daily routine or, let’s say, weekly routine?

24:20 S2: No, no. Mostly Fitbod.

24:21 S1: Nothing?

24:21 S2: Yeah, yeah.

24:21 S1: Wow, Fitbod covers these all for you. Okay, great. One habit that dramatically altered your life for the better?

24:27 S2: I’m always finding time to work out.

24:28 S1: That’s a good habit to have. I wish more of us could be like that. [chuckle] What about diets? Do you think they’re fads, they’re useless?

24:34 S2: I think diets are great. My opinion on diet is that it has to be part of a lifestyle, and it can’t just be, “I’m gonna do something for the next two weeks, achieve a goal, and then either stop or do something else.” And so I think it’s more of a understand what is good for you, what’s not good for you, have more of the foods that are good for you and have less of the foods that’s not good for you.

24:54 S1: Do you follow a certain diet?

24:57 S2: Not exactly, but I basically know what I should be having more, or what I should be having less.

25:02 S1: Okay. CrossFit or SoulCycle?

25:03 S2: I’ve done SoulCycle once so would say CrossFit.

[laughter]

25:06 S1: And something most people get wrong about fitness?

25:09 S2: Almost like the diet. That you could work on it for two weeks or one month or a few months, and you can see goals that are long-lasting, and that you can take shortcuts, or there’s different tricks that you can apply to really achieving these goals.

25:21 S1: And we all wanna have a magic pill that is just gonna solve for all our problems in just two nights. Still waiting for that. Anyway, so how can people learn more about Fitbod? How can they learn more about you?

25:30 S2: Yeah, you can download us in the iOS app store. We’re a Fitbod, F-I-T-B-O-D. If you’d like to subscribe to Fitbod, go to app.fitbod.me, and you can apply code 20FIT to receive 25% off your subscription, and you can give it a try.

25:44 S1: Well, you guys heard it, Fitbod. Thank you. Thank you for being on the show. Really appreciate it.

25:49 S2: Yeah, definitely. Thanks. Thanks for having me. This is fun.

25:52 S1: Yeah. Thanks Allen.

25:52 S2: Alright, nice.

25:52 S1: Bye. And once again, we’re at the end of this show, I found it quite fascinating to learn how and then combined both his passion for body-building with his number crunching skills he acquired at Wall Street. The industry is definitely ripe for some new tools that will help us to really spend our time more efficiently on working on the best workouts, and so I’m really excited for Allen and his team at Fitbod. As always, we put up all the links to everything mentioned on here into our show notes. So if you want to give Fitbod a try or learn more about Allen, make sure to head to our your show notes on 20minute.fitness. Also, feel free to reach out to us on Twitter at @shape_scale to share your feedback or also suggest whom we should interview the nest, any interesting founders that you might know or want to know more about. And if you are enjoying this podcast, as always make sure to leave us a review on iTunes or your favorite podcasting app. Doing so really helps other listeners to discover this podcast and learn more about fitness and some of these amazing founders and their companies. Thanks again for listening and hope to meet you next time. Bye.

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Lilla Laczo

Lilla is a content writer and community manager at Shape.

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