This week on the show we welcomed someone whose background is not in health, fitness or science but still ended up in the industry with his latest passion project. Jason Roberts, the Founder of NURVV, a smart insole company, is behind the one of the world’s largest mobile case manufacturers, which interestingly enough led him to making a wearable.
Listen on to hear the story of NURVV, what their smart insole tracks and how it can turn you into a better runner!
Three Things You’ll Learn
1) The Story Behind NURVV
Jason set up a mobile case manufacturing business back in 2005-2006. Around 2015-2016 they were working with the National Physical Laboratory and had to develope a new drop machine with a new sensor. This is how the journey with NURVV started.
Having a very advanced sensor along with their proven impact protective material that had outstanding durability and flexibility made the team thinking if they could use this elsewhere. This thinking had led them to impact sports and the Bio-mechanical Engineering team at the University of Bath.
Press play to hear how NURVV ended up becoming a wearable for running after a few years in the testing lab!
2) What Is NURVV Run
NURVV Run is an ultra-thin insole, 0.4 mm thick, and a tracker that you can clip on the shoe. It has 16 sensors integrated into a unique matrix layer of materials. Each sensor is positioned for an exact area underneath your foot and measures 1,000 hertz of data per second.
Since all of us are different and have a different running styles taking a personalized approach when it comes to running is key. NURVV tracks a wide range of data points, including step length, footstrike, balance and cadence. All the measured data points help NURVV to understand you as an individual runner after the first 4-5 runs you go on.
Learn more about NURVV Run and how it works in today’s show!
3) How NURVV Can Help You Become A Better Runner
So who is NURVV Run really for? Well, according to Jason for everyone who likes running but doesn’t want to get injured. We are not automatically programmed to know how to run properly. Hence, NURVV Run, which is basically a running lab on your feet, can be helpful.
All the information NURVV collects is put together in a matrix and can inform you live as you run about potential injuries. After your run NURVV also rates your running health on a scale from 0-100. They are currently working on a bio-mechanical power score, which will be a great data point for those trying to improve their performance.
In today’s episode you hear more about how NURVV can help you and also get a sneak peek into their future features!
- Foot Strike and Injury Rates in Endurance Runners: A Retrospective Study
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